Application Delivery of flowers
The product:
Designed a user-friendly mobile application and website for museum ticket booking, tailored to families, students, tourists, and art enthusiasts, ensuring seamless navigation, detailed exhibition information, and easy online booking capabilities.
Project duration:
December 2023 - January 2024
Project overview
Convenient and Fast Ordering:
Order flowers and gifts on your smartphone, wherever you are.
Browse and choose from a wide range of products anytime.
Personal Account:
Save delivery addresses and favorite items for quicker ordering.
Review your order history and easily reorder your favorite items.
Fast and Reliable Delivery:
Provide your delivery address and enjoy fast and high-quality service.
Track the status of your order and receive delivery notifications.
Discounts and Special Offers:
Use promo codes and get discounts on your favorite items.
Stay updated on promotions and special offers for even greater savings.
My role:
As the lead designer and project manager, I conducted market research, defined user personas, created user flows, and designed the UI/UX.
Project timeline/design processes
Embark on a comprehensive journey to create an advanced flower and gift delivery app with a focus on user-centered design and functionality.
Concept
Research
Analysis
UX stage/ Wireframing
UI stage/ UI Design
Animation
Presentation
Usability Testing
Solution
Convenient Navigation
An interface that enables users to navigate easily and quickly within the app, find necessary features and information, and overall, creates a positive and efficient user experience.
Order Tracking
Allows users to track the status of their order in real-time during processing and delivery, enabling them to precisely determine where their order is and when they can expect to receive it.
Entering occasions for greeting
The user can create a new event and send unique greetings to their friends for important occasions or holidays.
Personas
User Flow
Typography & Color palate
Mockups
Users often interact with the home page, so noticeable call buttons were added to the action to make a purchase, improve the user experience and improve readability.
Messages have been added to keep users up to date with the delivery of their order and special offers, boosting their overall experience.
Usability study: findings
Findings from the first study helped guide the designs from wireframes to mockups.
The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 findings
The feature displaying detailed information about exhibitions was straightforward and well-accepted by users.
Some users had problems navigating through the app as they couldn't find specific sections easily.
Round 2 findings
Users expressed the need for additional options to personalize their experience, such as saving their favorite orders and setting order reminders.
These findings will be instrumental in refining the app to ensure a more intuitive and user-friendly experience.
Accessibility considerations
Used high color contrast between text and background to improve readability for users with visual impairments.
Designed forms with clear labels and instructions, ensuring they are easily navigable and assistive technology-friendly.
Regularly updated designs based on feedback from users with disabilities to enhance accessibility continuously.
Next steps
Conduct additional usability testing to refine features based on user interactions, ensuring enhanced satisfaction.
Implement and test multilingual support to cater to a broader audience.
Integrate loyalty programs and personalized recommendations to boost user engagement and retention.