Design Elements:

• Color Scheme: The green color palette, paired with neutral tones, creates a calming and welcoming atmosphere, ideal for an interior design service. The color choice symbolizes nature, tranquility, and renewal, reflecting the transformative impact of good design.

• Typography: Modern, clean typography is used to ensure readability and clarity. Headings are prominent to capture attention, while the body text is straightforward, allowing visitors to easily absorb the information.

• Imagery: High-quality images of beautifully designed interiors are featured prominently to inspire visitors and convey the quality and style of the services offered. These visuals help potential clients envision the potential transformation of their own spaces.

• Layout: The website features a structured layout with distinct sections dedicated to different aspects of the service, including reasons to choose the company, types of spaces serviced, steps in the design process, pricing packages, and partner logos. This organization helps guide visitors through the content seamlessly.

• Call-to-Action (CTA): Clear and strategically placed CTAs such as “Замовити дизайн” (“Order Design”) and “Дізнатись більше” (“Learn More”) encourage users to engage with the site and take desired actions.

• Visual Hierarchy: A strong visual hierarchy is maintained, with the most important elements, such as the CTAs and key benefits, prominently displayed to draw users’ attention and guide them through the site effectively.

My Role in the Project

As the UX/UI Designer for this Interior Design website, my role was to create a user-friendly and visually appealing design that effectively communicates the brand’s value proposition. My responsibilities included:

• User Research: Conducting research to understand the target audience’s needs, preferences, and pain points, ensuring the website design aligns with their expectations and enhances their experience.

• Wireframing and Prototyping: Developing wireframes and prototypes to plan the website’s structure and flow, focusing on intuitive navigation and an organized presentation of information.

• Visual Design: Creating the visual elements of the website, including the color palette, typography, and imagery, to reflect the brand’s identity and appeal to a diverse audience interested in interior design.

• Content Strategy: Strategically organizing content to highlight the unique advantages of the service, such as competitive pricing, a detailed design process, and customer testimonials, to build trust and encourage inquiries.

• Responsive Design: Ensuring the website is fully responsive, offering a consistent and engaging experience across all devices, from desktops to mobile phones.

• Usability Testing: Conducting usability tests to gather feedback on the design and making necessary adjustments to enhance user engagement and conversion rates.

By combining a clean, professional design with a user-centered approach, the website effectively showcases the interior design services offered, engages visitors, and encourages them to take action, whether it’s learning more, requesting a consultation, or placing an order.