Urban Fest Landing Page
The Urban Fest landing page is designed to promote a conference on architecture and urbanism.
Project duration:
September 2023
Project Overview:
The design is clean, engaging, and well-structured, focusing on providing comprehensive information about the event, its purpose, schedule, speakers, and benefits. The use of earthy tones like green and beige throughout the page aligns with the theme of urbanism and nature, creating a cohesive and visually appealing look. The page is organized in sections that guide the user from an introduction to the event, through the reasons to attend, target audience, schedule, and finally, visual highlights like galleries and sponsor logos.
Design Elements:
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Color Scheme: The use of natural colors like green, beige, and white creates a harmonious and inviting atmosphere, reflecting themes of nature and sustainability in urban spaces.
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Typography: Bold and clear typography is used for headlines to grab attention, while smaller, readable fonts are used for body text to provide detailed information.
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Imagery: High-quality images of urban landscapes, speakers, and past events are strategically placed to visually communicate the event's theme and build excitement.
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Layout: The layout is divided into clear, distinct sections that allow users to quickly scan the page and find the information they need. Ample white space ensures that the content is not overwhelming and enhances readability.
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Call-to-Action (CTA): Prominent CTAs like “Register Now” are placed strategically throughout the page to encourage user interaction and event registration.
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Visual Hierarchy: A clear visual hierarchy is maintained, guiding users through the page from the most important information at the top (event introduction and CTAs) to more detailed content below (speaker bios, schedule, and gallery).
My Role in the Project
As the UX/UI Designer for the Urban Fest landing page, my role was pivotal in ensuring that the design effectively communicates the event’s value proposition and provides a seamless user experience. My responsibilities included:
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User Research and Analysis: Conducting research to understand the target audience’s needs and expectations, which helped in creating a user-centered design that appeals to architects, urban planners, and city enthusiasts.
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Wireframing and Prototyping: Developing wireframes and prototypes to outline the structure of the landing page, ensuring a logical flow of information and an intuitive navigation experience.
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Visual Design: Crafting the visual elements of the page, including color schemes, typography, and imagery, to align with the theme of urbanism and sustainability while maintaining a professional appearance.
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Content Organization: Strategizing the placement of content to ensure key information is easily accessible, highlighting the event's unique selling points and encouraging registrations.
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Responsive Design: Ensuring the landing page is fully responsive, providing a consistent and optimized experience across all devices, including desktops, tablets, and mobile phones.
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Testing and Iteration: Conducting usability tests to gather feedback on the design and making necessary adjustments to improve user engagement and satisfaction.
By combining strategic content placement, compelling visual design, and user-centered principles, the Urban Fest landing page effectively captures the essence of the event and motivates visitors to learn more and register.
Design
