About the project
Guest-host service
A guest-host web service facilitates connections between individuals looking for short-term accommodations and those providing their space.
Users can efficiently search, book, and review accommodations, with an emphasis on effective communication between guests and hosts.
The platform incorporates features like filters for tailored searches, creating a flexible and expanded option for travelers beyond traditional lodging.
Meeting service
The platform offers a convenient feature for arranging meet-ups between guests and hosts.
Users can seamlessly coordinate details such as check-in times, key exchanges, or any specific requirements, fostering effective communication and ensuring a smooth experience for both parties.
My role:
As the lead designer and project manager, I conducted market research, defined user personas, created user flows, and designed the UI/UX.
Defining the goals
Project Goals:
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Facilitate seamless connections between guests and hosts.
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Ensure the platform's stability and functionality.
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Implement a user-friendly registration and booking system.
User Goals:
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Simplify accommodation search and booking.
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Enhance the platform's interface for user convenience.
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Prioritize safety and confidentiality.
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Introduce a review system for user trust.
Business Goals:
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Ensure platform profitability through increased bookings.
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Expand user base and popularity.
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Foster attractive partnerships for diverse accommodations.
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Boost brand recognition and competitiveness.
Design Process
Discover
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problem statement
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competitive analysis
Define
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user personas and JTBD
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customer journey map
Ideate
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brain storming
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user flow
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info architecture
Design
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wireframes
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visual design
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adaptation
Competitive Analysis
The platform offers a convenient feature for arranging meet-ups between guests and hosts.
Users can seamlessly coordinate details such as check-in times, key exchanges, or any specific requirements, fostering effective communication and ensuring a smooth experience for both parties.
Couchers
The service allows you to offer your housing for community members, or to use the offers yourself. Locations can be viewed on the map, there is an extended search.
Good:
The site has a detailed, understandable menu, there is a search bar
Pages of participants tell in detail about them
Many users around the world gives a rich choice for travel
There are reviews that make it easier to choose
Mobile app in development
Simple interface
bad:
No social networks
No pictures
Insufficient user security
Trustroots
The service makes it possible to offer your housing for community members, or to use the offers yourself. You can also offer to meet. Locations can be viewed on the map, there are the opportunity to choose people from their group (circle of interests). Information is available only after registration.
Good:
The service has a clear menu, there is a search
Community members fill out their profile and provide information about themselves, as well as information about the possibility of hosting guests
There are social networks
Well adapted mobile version
Interface is convenient, the design looks very fresh, a lot of air, used high-quality photos
bad:
Information (even minimal) is available only after registration
No reviews
User information is not concealed
Insufficient user security
Texts lack contrast (readability),
User personas and JTBD
Persona Guest
Persona Host
Persona Meeting Organizer
Customer Journey Map
User Flow
User flow reflects the users progress from entering the website to opening all the features and doing some actions. We created user flows for both personas: Guest, Host, Meeting Organizer
Wireframes
Final Design
